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ARS TECH OVERVIEW, HISTORY AND REVENUE

Ars Technica is a website covering news and opinion in technology, science, politics and society, created in 1998 by Ken Fisher and John Stokes. It publishes news, reviews and guides on issues such as computer hardware and software, science and technology policy and video games. Many of the site's authors are postgraduates and some work for research institutions. Articles on websites are written in a less formal tone than in traditional magazines.

Ars Technica was privately owned until May 2008, when it was sold to Condé Nast Digital, the online division of Condé Nast Publications. Condé Nast, along with two others, bought the site for $25 million and added it to the company's Wired digital conglomerate, which also includes Wired and formerly Reddit. Employees mostly work from home and have offices in Boston, Chicago, London, New York City and San Francisco.

Ars Technica's operations are funded primarily by online advertising, and it has offered a paid subscription service since 2001. The website generated controversy in 2010, when it experimentally barred readers who used ad-blocking software from viewing the site.

 

ARS TECH

History

Ars Technica was founded in 1998, when founder and editor-in-chief Ken Fisher announced his plans to launch a publication dedicated to technology that would cater to "alpha geeks": technologists and IT professionals. Kane's vision was to produce a publication with a simple editorial mission: to be "technically savvy, up-to-date and more fun" than what was currently popular in space. In the years to come, Ars Technica will be the one-stop destination for technology news, technical policy analysis, analysis of the latest scientific advances, gadget reviews, software, hardware, and almost everything found between the layers, with a stellar contribution from an unparalleled editorial staff. Became a reliable source. of silicon.

Ars Technica innovates by listening to its core readers. Readers demand a dedication to accuracy and integrity, tempered by a desire to leave the futile, click-bait bait of every day to the side. The result is something unique: a unique marriage of detail and depth in technology journalism. By 2001, Ars Technica was regularly producing news reports, op-eds, and the like, but the company regularly stood out from the competition by providing lengthy thought-pieces and in-depth explainers.

And thanks to its readers, Ars Technica also completed many industry-leading steps. In 2001, Ars launched a digital subscription service, at a time when such things did not exist for digital media. Ars was also the first IT publication to begin covering Apple's resurgence, and the first to draw on the analytical and cultural links between the worlds of high tech and gaming. Ars first began selling its long form content in digitally distributable forms, such as PDFs and eventually e-books (again, starting in 2001).

However, the editorial team at Ars did not notice the innovation of journalism. Long before commercial "blogs" appeared on the scene, Ars claimed to have reinvented journalism by combining opinion, analysis, and straight-forward reporting into one editorial product. Prior to this the company pursued the ideals of transparency and community. These same ideals have kept the company moving forward since its birth, and readers can expect more in the future.

Ars Technica was founded in Cambridge, Massachusetts. Among those involved in Ars Technica in its infancy was John Stokes, Ars Technica's co-founder and noted CPU editor for the first 12 years (John also served as deputy editor from 2008–2011). Eric Bangman, co-founder and managing editor, joined the site during its early years and remained in the thick of the Ars Technica newsroom.

Acquired in 2008 by Condé Nast's parent company Advance, Ars Technica has offices in Boston, New York, Chicago and San Francisco. Today, Ars Technica serves as Condé Nast's only 100% digitally original editorial publication.

 

Revenue

The cost of operating Ars Technica has always been primarily funded by online advertising. Originally controlled by Federated Media Publishing, selling advertising space on the website is now managed by Condé Nast. In addition to advertising online, Ars Technica has sold subscriptions on the website, now named Ars Premier Subscriptions, since 2001. Subscribers are not shown ads, and receive benefits including the ability to view featured articles, post in certain areas of the Ars Technica forum, and participate in live chat rooms with notable people in the computer industry. To some extent, revenue is also collected from content sponsorship. A series of articles about the future of collaboration was sponsored by IBM and the Exploring Datacenter section of the site is sponsored by data-management company NetApp. In the past, Ars Technica collected shared revenue from affiliate marketing by advertising deals and discounts from online retailers, and from the sale of Ars Technica-branded merchandise.

 

Frequent Asked Question (FAQ)

1. What does Ars in Latin mean?

Ans: - The most common and significant caveat made regarding the saying is that "art" (Latin: ars, translating Ancient Greek: τέχνη tékhnē) originally meant "technique, craft" (as in The Art of War), not "fine art".

 

2. Is Ars Technica free?

Ans: - Features may change or be removed at any time. You are free to cancel at any time. Note that use of the Ars Technica website is free, and a subscription is not needed to access the site or its public content.

 

3. What does Ars Technica stand for?

Ans: - Art of technology

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